Description

Rank higher, increase exposure and boost sales

Your Amazon listing is your one chance to impress your customer and convince them to purchase from your store. Tailoring a product listing which is clear, concise, and compelling will improve your search visibility, boost your product ranking, and drive more sales.

An Optimized Listing is considered more favourable to the Amazon algorithm as it ensures that your products are found in the first place through effective SEO. It also allows you to rank higher in organic search results.

An optimized listing aims to improve:

1. Search Visibility
2. Click-through Rate (CTR)
3. Conversion Rate (CR)

Tone and language (Emotional vs Rational)

Not all listings should be written in the same way! In addition to creating a customised listing, we take into consideration your audience, product, and category to determine the correct level of emotional vs rational language and tone to trigger a conversion.

Fully understanding your product and how it is received by your audience will determine the overall tone to drive more sales, as opposed to simply incorporating the most relevant keywords.

Listing creation is your most valuable investment

Given the important role your product listing plays, ensuring it is optimized will be one of the most valuable investments you make on your Amazon journey. Amazon rewards conversions and sales, so optimising your listing to make it easier for customers to find, evaluate and purchase products will benefit you long term.

Our competitive edge

Our experience as an Amazon hub, and sellers, provides you with a unique approach to optimization. We take everything into consideration and look at your product listing from all angles:

• who are you building it for?
• what is the actual message being conveyed?
• how can we produce profits and not just sales velocity?

One size DOES NOT fit all and we understand that a customised approach is needed to create true success.

HOW IT WORKS

1. Competitor Research – incorporating market trends by analyzing competitors and similar products
2. Keyword Research – identify relevant search terms and phrases amongst competitors and category
3. Customer Research – analyse customer reviews to understand exactly what buyer’s needs and likes are, and what information is crucial for their purchase decision
4. PPC Data Analysis – use PPC history to identify and integrate converting keywords (existing seller only)
5. Brand Identity and Product USP – discuss brand story, and product’s features and benefits to clearly communicate brand message and unique selling points
6. Build Optimized Listing – the features of the listing which will be optimized include the Title, Bullet Points, Description and Search Terms
7. Delivery and Review – present information in a comprehensive report, including a 15min video run-through and upload on Amazon